ATTENTION: Outer Banks Restaurants-Survey Says Having a “Mobile Search Friendly” Website is Critical for Growth
Research company Compete has released the results of its first-quarter 2010 Smartphone Intelligence Survey, which studies how consumers are using iPhones, BlackBerrys, Android devices, and other smartphones, which includes vacationers on the Outer Banks:
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The survey found consumers increasingly rely on their mobile phones to search for retailers. Nearly one in three smartphone owners has called or stopped into a local business after finding it using a local search application, according to the results of the survey. In Q1 alone, close to a third of Android and iPhone owners discovered at least two new businesses that they were not previously aware of as a result of using local search applications.
“With the increasing popularity of local search, retailers should ensure their sites are optimized for mobile browsers,” said Compete’s director of technology and entertainment Danielle Nohe. “Making it easy for consumers to discover businesses via their devices opens local companies up to a whole new customer demographic, and savvy businesses should make sure they’re maximizing this opportunity.”
The key result: your potential customers are now turning to their phones to discover local businesses. Outer Banks businesses must shift their marketing strategy to accommodate the growing mobile landscape, or run the risk of being left behind.
Does your Restaurant Have a Mobile Website?
A mobile website is a crucial component of an Outer Banks restaurant’s local search presence. Visitors are searching for local restaurants on their phones, and expect to be able to view the restaurant’s website to look up menu information, store hours, and directions.
Restaurants without a mobile presence are missing out on a massive opportunity to drive new customers into their stores.
OBX-SEO mobile marketing can create a customer-grabbing Outer Banks restaurant mobile website today!
Our promise at OBX-SEO Internet Marketing is to make certain that every Outer Banks restaurant has a mobile website that your customers can easily access from their phones. OBX-SEO is easiest and most cost effective way for a restaurant to build a mobile website on the Outer Banks.
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